The Runner's Flat in Cedar Falls, Iowa is the Cedar Valley’s only specialized running store.

What makes our store unique? Customized fitting with the Sports Motion System. Although we like to watch customers run and walk outside to ensure the proper fitting, the Sports Motion System goes the extra mile. After video taping you in action on the treadmill, the computer will play back your foot strike in slow motion showing pronation, supination, and other bio-mechanical differences. Not only is this helpful for the correct fitting, but it enhances your knowledge about your own body’s mechanics.

Along with customize fitting, we will also help you with inserts, apparel, accessories, and other needs.   Our store may say The "Runners" Flat, but we help customers with a variety of needs. Let's face it! When our feet hurt we need help!

We are thrilled to have a store in the area that will enhance health and fitness.   Stop down when you get a chance, and we'll help you choose the right shoe for you!